Social media has become a fundamental element of our day-to-day lives. Businesses of all shapes and forms have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. A large plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many ideas and strategies on what to effectively use social media for established brands, but the topic social media for small businesses is hardly ever addressed. According to Digital state of eMarketing The indian subcontinent 2017 Octane Research:
60% small businesses promote their business on social media. 50% focus on SEO and 35% use cheap smm panel. multichannel marketing launch.
70% small businesses consider content strategy as their primary marketing activity.
52% business owners are using social media as to efficiently address customer proposal.
More than 20% of business owners said that they are making 50% plus profit using social media.
The primary reasons for the reduced turnout are uncertainty on an application of social media, establishing return and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.
Social media for small businesses is a great path for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way debate process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of mouth, which is one of the best tools for emerging businesses.
Social media for small businesses | 10 Tips to effectively use Social media
Define your Target audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The objective audience should be defined basis age group, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the results of the results. For e. grams.: a nearby shop selling footwear should not target users with interest in entertainment. The shop definitely won’t get the desired results.
Set achievable goals
Overnight success is a fantasy. Small businesses must see why basic fact. Generally, when a start up company starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are up-wards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to customer’s disinterest in the product/service. The set goals should be in synchronize with brand’s core capabilities and expertise. For e. grams.: if a business is into selling shoes, they shouldn’t set a target to repair maximum shoes in their area.
Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME’s to first identify the right platform where they can maximize their business. For e. grams.: If a shoe selling brand tries to aggressively sell on LinkedIn, they will not get a possible response as compared to promotions on Facebook/Instagram.
Promote your core product/services
Since each and every business is riding in the social media trend, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which orbits around their core product/services. Majority of the occasions, this SME’s doesn’t have capabilities to satisfy a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.
Create quality content
Now that we have covered the topics of identifying the objective audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to the business’s services and products leads to users considering the business as fake/spam. Also, new businesses should try and stay away from promoting other businesses on their social platforms initially.
Create a content appointments
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to maintain their conversion relation. One such effort is to manufacture a content appointments. Small businesses must anticipate important events and create a content appointments accordingly. Ideally, a content appointments must be planned a month in advance but a good every week content appointments is highly recommended. This helps businesses to avoid any eleventh hour headaches, strategize much more effectively and in addition it helps in creating curiosity amongst its loyal fans/customers.
Make sure re-test
Social media is highly capricious. The content a business posts today, might not work for tomorrow. Hence, small businesses should test their content before publishing it on their pages. Testing content also applies to the platform a small business prefers to promote. Small enterprises should put on the holder’s hat before posting about any product feature, updates, schemes or offers. A holder’s perspective is the key when testing the content that has to be published.