Managing Your Google AdWords Campaign to Avoid the Google Slap

Proper management of your Google AdWords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide Buy Google Reviews to “slap” you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an “adjustment” downward for your page ranking. Here is how Google puts it in their own words:

“Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…”
(Google Webmasters/Site Owners Help Manual)

The “Google Slap” is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get “slapped” for running bad AdWords campaigns as well. An example of having one’s AdWord campaign being slapped would be where perhaps your ads were costing $3 a click and suddenly Google raised your minimum bid to $10.

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